Software Defined Infrastructure is driving innovation for Big Data: Recap from Dell EMC World 2017

Software Defined Infrastructure is driving innovation for Big Data: Recap from Dell EMC World 2017


Dell EMC World 2017 took place on May 8-11, 2017 at the Sands Expo in Las Vegas, NV. Over 12,000 attendees came together to absorb 500 presentations spread over 3 breakout tracks, each with a different session format and onsite technical certifications. Along with the sessions, there were over 100 exhibitors on the Solution Expo floor. I took time to walk the floor and talk to the vendors to see if any IT trends were apparent to them.

A couple of popular IT trends on the rise are Hyper-converged, converged & Public Cloud. Hyper-convergence provides the ability to pack compute, storage and networking onto industry standard servers. Public Cloud provides the ability to use Infrastructure & Software as a Service. Both of the trends are radical, in that they both challenge status quo for IT infrastructure. But the big question I have is are these IT trends gaining momentum in Big Data analytics?

Of all the sessions I participated in, I particularly found the Isilon, Elastic Cloud Storage and Scale IO track exciting. These tracks were focused on the current Big Data and Hadoop infrastructure trends namely: Software-Defined Storage and Scale Out unstructured/file/object storage. These individual tracks covered all the major pain points of Big Data deployments on Public Cloud as well Converged/Hyper-Converged platforms.

A common concern that is highlighted by our customers is that Public Cloud is expensive and inefficient for Big Data workloads, and they are finding it out the hard way. Our customers are looking at solutions that use industry standard hardware and existing network infrastructure to move their Big Data initiatives from Public Cloud back to on-prem infrastructure. Our customers like the flexibility, scalability and lower cost of DriveScale’s on-prem solution.

2 of the 4 lucky Drone winners!

While the IT trends are on the rise, we see that Big Data architects are moving away from hyper-converged or converged infrastructure or Public Cloud due to scalability, underutilized resources, performance, security and higher TCO (total cost of ownership). Customers are exploring how to benefit from storage and compute disaggregation and lower their TCO.

It is almost customary for exhibitors to have “cool swag” and “drawings” on the solution expo floor. I am delighted to announce that DriveScale had a drawing for a drone every day in our exhibit booth. We had a great turnout, on the last day the crowd was chanting for a second giveaway… We listened and gave away another drone!!

As a first-time attendee of Dell EMC world, the event ended on a high note for me with a splendid concert featuring Andy Grammar and Gwen Stefani.

A huge THANK YOU to Dell EMC for a major technical event. We look forward to sponsoring Dell EMC World 2018!

Curious about something you saw or heard about from DriveScale at Dell EMC World? Drop us a line or let’s connect on Twitter.


About the Author:

Alpika Singh has been a Technical Marketing Manager for the past 4 years. Prior to DriveScale, Alpika was working as Technical Marketing Manager at Hewlett Packard Enterprise working on the pre/post launch technical collateral's, Sales/Presales technical training, customer engagements for the HyperConverged platform. Alpika actively participated on the product development and road map activities as well. Prior to Hewlett Packard Enterprise, Alpika was working at Emulex corporation (now acquired by Broadcom) for 5 years as a Senior Technical Marketing Engineer working on the pre/post launch technical collateral's for the 10/40GbE Converged Network Adapters. Alpika has a Master in Science degree from Syracuse University. She also holds a Bachelors of Engineering degree from Mumbai, India.

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