DriveScale Adds Former Juniper Networks and Sun Microsystems Executive Denise Shiffman as Chief Product Officer

DriveScale Adds Former Juniper Networks and Sun Microsystems Executive Denise Shiffman as Chief Product Officer


Expert Product Strategist Joins Team to Drive Future of DriveScale Composable Platform

SUNNYVALE, Calif. – September 12, 2018DriveScale, the leader in delivering Composable Infrastructure for data-intensive workloads and a 2018 Cool Vendor by Gartner for Cloud Infrastructure, today announced the appointment of accomplished technology executive Denise Shiffman as chief product officer, deepening its existing bench of impressive technologists and industry veterans. With over 25 years of experience at top global organizations, such as Juniper Networks and Sun Microsystems, Shiffman brings expertise in defining innovative, market-leading products that meet critical customer needs.

In her role as chief product officer, Shiffman will focus on realizing DriveScale’s mission to radically transform the way data-intensive applications are deployed in the data center enabling cloud-like scale and agility at a significantly lower cost. She is responsible for expanding the company’s products, solutions and market position by building on DriveScale’s early market success in the emerging composable infrastructure space.

Leading analyst firm IDC, forecasts that the market for Composable Infrastructure will grow at a CAGR of 58.2% and reach $4.7B by 2023 as enterprises adopt next-generation infrastructure. Shiffman joins DriveScale to bring her considerable technical and strategic expertise to shape the growth and trajectory of the Composable Infrastructure space.

“I’ve been in the business of enterprise IT for most of my career – but only once or twice in a career do you get the chance to truly create and define a new category – which is what DriveScale is doing with Composable Infrastructure. Creating high scale, high-performance infrastructure via software intelligence is truly compelling,” said Shiffman. “The breadth and depth of technology expertise in the DriveScale team is also a big attraction.”

Over the course of her career, Shiffman has successfully capitalized on unmet customer needs, launching over 30 enterprise products that have generated more than $2 billion in revenue. In previous roles at Fortune 500 companies, she was responsible for growing a switching product line 10-fold into a market leading portfolio, reinventing a cybersecurity product family to shift years of negative returns to growth, and transforming entire company brands. In addition to her contributions to these companies, Shiffman is also the author of 2008 award-winning book, The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture, which dives into the digital transformation of business, and was endorsed by then-Google CEO, Eric Schmidt.

“With a strong ability to pull concrete insights from customer needs, Denise has been able to drive product evolution to significantly accelerate both revenue growth and customer satisfaction,” said Gene Banman, CEO at DriveScale. “Her technical expertise and intuitive sense for product strategy make her a great addition to our strong leadership team as we enter our next phase of driving composable infrastructure in the industry.”

About DriveScale

DriveScale is the leader in Composable Infrastructure for enterprise data centers. The DriveScale Composable Platform disaggregates compute and storage resources, and quickly and easily composes them into infrastructure optimized for dynamic, data-intensive workloads such as big data, analytics and AI. Enterprises can now perform just-in-time capacity planning, respond faster to changing business demands, and maximize efficiency while reducing infrastructure costs. DriveScale’s platform is open and works with a large ecosystem of ISVs and IHVs. Founded by technologists with deep roots in IT architecture that built enterprise-class systems for Cisco and Sun Microsystems, DriveScale is based in Sunnyvale, Calif. Investors include Pelion Venture Partners, Nautilus Venture Partners and Ingrasys, a wholly owned subsidiary of Foxconn. Visit or follow us on Twitter at @DriveScale_Inc.


Media Contact:

Jocelynn Stidham
Bhava Communications
(703) 863-1277

About the Author:

Leave A Comment